Business · 5 January 2026

NVIDIA unveils Rubin at CES: six new chips promising far cheaper inference

NVIDIA introduced the Rubin platform, built from six co-designed chips including the Vera CPU, Rubin GPU, NVLink 6 and BlueField-4, and offered as the Vera Rubin NVL72 rack and HGX Rubin NVL8 board. The company claims up to 10x lower inference token cost than Blackwell, with partner availability from the second half of 2026. For practitioners, this sets the hardware roadmap that cloud GPU pricing and capacity will follow through 2027.